Manchester Gin has appointed Justin Horseman as sales director to drive the brand’s growth strategy management of its UK and global sales.

Manchester Gin plans to open a city centre distillery in Manchester this year, complete with a new bar and restaurant on site.

Manchester Gin has launched a 4.5 litre Jeroboam bottle in the off trade – the equivalent of nine standard bottles.

World Gin Day is no longer just a consumer-focused activation, but a serious opportunity for brands to grow sales according to a Roku Gin representative.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

Instagram

Facebook